Original reviews of software are written by end users from their own experiences with the software. They are beneficial to consumers of software since they cover both the positive and negative aspects. It is essential to know where the reviewer is coming from and the purpose of the software that they are reviewing. Reviews that are not valid can be a result of various reasons, from genuine satisfaction and a balanced experience to untrue motives.
To ensure the authenticity of any review, they are subject to the following tests:
Identity Check – Each review is scrutinized for identifiers such the author’s name, job title, and email address to confirm it was written by a genuine person. If the reviewer’s identity cannot easily be verified, the review will not be published. Conflict of Interest Verify If the reviewer has a connection to the vendor or competitor being reviewed, the review will not appear.
All reviews are subject to the same quality control and verification processes regardless of the rating or product being reviewed. This ensures that all reviews are handled equally and without bias.
Vendors are expected to respond to any reviews even those with low ratings, because this is a fantastic opportunity to show they are paying attention and interested in their customers’ comments. Vendors should not try to influence reviews through the inclusion of the non-disparagement clause in their contracts with customers, as this is against federal law.